25 Years of Expertise. A Website That Finally Shows It.

// 01 — challenge

The challenge

When a care home director, a hotel owner or a construction firm is looking for a financial consultant, the first thing they do is check the website. Sanne Consultancy knew this better than anyone. They had 25 years of hard-won expertise, real testimonials from named clients, and a track record that included resolving a four-year tax dispute and saving a client 80% of their disputed liabilities. None of that came through online. Their WordPress site was generic, the kind any business could have. No clear story, no sector focus, no sense of who they actually are. Clients were still finding them through referrals, but the website was quietly turning others away before Sanne even got a chance to speak to them.

// 02 — approach

Our approach

We started from a blank canvas. No page builder. No theme marketplace. We built a custom WordPress theme and a library of 35 purpose-built Gutenberg blocks, covering every section the site would ever need, designed to look like it belongs together, and set up so Sanne can update any page themselves without calling a developer. The visual direction was deliberate: deep navy and warm teal, Playfair Display for headings that carry weight, Inter for body copy that is easy to read. The homepage earns trust in layers: credentials first, then the numbers (25+ years, 35+ consultants), then real testimonials from real clients with their names and businesses attached. Service pages speak to each sector directly, so a care provider reads content written for care providers, not a generic list of accounting services. The booking flow is simple and unhurried. The result is a site that does the job a good partner would: it makes the right impression before anyone picks up the phone.

// 03 — results

The outcome